Brand & culture / Independent concept / design study
Kultur / Space for new ideas
An independent cultural identity translates typography and geometry into a moving poster.
- Duration
- 12s
- Formats
- 16:9 / 9:16
- Film language
- German
- Project type
- Independent concept / design study
The brief.
Give a cultural programme a distinctive voice across posters, social media and event screens.
The idea.
Type enters with clear direction. A rotating graphic changes the composition, before the closing brings everything back to the identity.
A project in this direction?9:16
Designed for the screen.
The vertical version has its own composition. Type, imagery and movement get the space they need on a smartphone.
A collection of independent design studies and Skyline self-promotions. Fictional brands are identified as such; these studies are not presented as commissioned client campaigns.
