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Skyline Insights

Production knowledge from real projects

Every page in this section was born on a real production. No listicles, no theory: we only write down what we have planned, shot and answered for ourselves. Our rule is simple: no production, no page.

9 destinations, 9 shoot days, one winter
SalzburgerLand Tourismus

Case study · 9 min read

9 destinations, 9 shoot days, one winter

How the Winter Chill-Out campaign came together: weather windows instead of shoot schedules, casting by skiing ability, honest cost drivers, and over 860,000 views on Instagram.

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In progress

How we made 20 terabytes of footage searchable

A decade of archives, one recurring question: where is that drone shot of the Wilder Kaiser? How our own archive problem became a product: Skyline Atlas.

In progress

Our AI labeling workflow: the AI Act inside real productions

What we tag in the Adobe workflow, what a disclosure looks like on a real deliverable, and which contract clauses we added, and why.

In progress

Why ChatGPT can't find your hotel: the test on our own website

We audited skyline.at through the eyes of AI crawlers, and surprised ourselves. What the crawler actually sees, and what that means for hotels.