Explainers & data / Independent concept / design study
Zahlenbild / Overview
An illustrative budget allocation becomes a clear animated chart. All values are example data, not campaign results.
- Duration
- 15s
- Formats
- 16:9 / 9:16
- Film language
- German
- Project type
- Independent concept / design study
The brief.
Make a distribution and its three components understandable at a glance.
The idea.
Bars build in a meaningful sequence, with percentages and labels remaining visible. Movement explains a relationship.
A project in this direction?9:16
Designed for the screen.
The vertical version has its own composition. Type, imagery and movement get the space they need on a smartphone.
A collection of independent design studies and Skyline self-promotions. Fictional brands are identified as such; these studies are not presented as commissioned client campaigns.
