Brand & culture / Independent concept / design study
LINIE / Signature
A minimal logo animation for the fictional brand LINIE. Two strokes form an L, followed by a quiet wordmark reveal and hold.
- Duration
- 8s
- Formats
- 16:9 / 9:16
- Film language
- German
- Project type
- Independent concept / design study
The brief.
Create a simple identity that reads immediately, even on a small screen.
The idea.
A vertical stroke and a horizontal stroke build the mark. A short wordmark fade and a calm hold give the shape room to breathe.
A project in this direction?9:16
Designed for the screen.
The vertical version has its own composition. Type, imagery and movement get the space they need on a smartphone.
A collection of independent design studies and Skyline self-promotions. Fictional brands are identified as such; these studies are not presented as commissioned client campaigns.
