Brand & culture / Independent concept / design study
Ascent / Keep going
The fictional outdoor brand Ascent combines an Alpine visual world with directional typography.
- Duration
- 12s
- Formats
- 16:9 / 9:16
- Film language
- German
- Project type
- Independent concept / design study
The brief.
Express an outdoor brand’s attitude through a recognizable campaign movement.
The idea.
An ascending path links motion and message. Landscape, type and an arrow become one coherent composition.
A project in this direction?9:16
Designed for the screen.
The vertical version has its own composition. Type, imagery and movement get the space they need on a smartphone.
A collection of independent design studies and Skyline self-promotions. Fictional brands are identified as such; these studies are not presented as commissioned client campaigns.
