Brand & culture / Independent concept / design study
Formatspiel / Every screen
One campaign idea is recomposed for website, story and feed placements, retaining a recognizable identity.
- Duration
- 12s
- Formats
- 16:9 / 9:16
- Film language
- German
- Project type
- Independent concept / design study
The brief.
Show how composition helps a campaign work across different placements.
The idea.
Three screen formats arrive in one view. Type, shape and rhythm remain related while their arrangement adapts to each format.
A project in this direction?9:16
Designed for the screen.
The vertical version has its own composition. Type, imagery and movement get the space they need on a smartphone.
A collection of independent design studies and Skyline self-promotions. Fictional brands are identified as such; these studies are not presented as commissioned client campaigns.
